About DataWorks Research and Analysis

Welcome!  I'm Pam Schetter, and I help organizations collect and make sense of data to guide their decision-making.  I am a problem-solver, a sound thinker, a skilled writer, and a true partner in my clients' research efforts.

For more than twenty-five years, I have been designing and managing customized data collection efforts to:

• Uncover market needs, trends, and opportunities 
• Test concepts and prototypes
• Analyze sales wins and losses
• Measure user satisfaction and user experience

I embrace the most complex of surveys, manage projects with many moving parts, and adeptly synthesize large amounts of quantitative and qualitative data into a cohesive story.